Hi, I’m Floritza!
Founder. Speaker. Flavor-Pusher.
Born in the Bronx, rooted in Dominican heritage, and driven by purpose—I blend culture, community, and creativity in everything I do. From food justice to entrepreneurship, this is where equity meets flavor.
I’m Floritza—Founder & CEO of Floritza’s Flavor, experiential event curator, strategist, and unapologetic voice for equity, culture, and community. As an Afro-Latina changemaker born and raised in the Bronx, I’ve made it my mission to build bridges between identity, access, and impact—whether through food, storytelling, or dynamic community-driven experiences.
Over the years, I’ve led nationally recognized events, launched a socially conscious spice brand rooted in food justice, and cultivated partnerships that center the lived experiences of underrepresented communities. I’ve been honored for my leadership across sectors—from corporate DEI innovation to small business entrepreneurship—and I use every platform I occupy to reimagine what inclusive success looks like.
I’ve worn many hats—educator, scientist, artist, speaker—and none of them define me. But collectively, they tell the story of a woman who creates with purpose, leads with heart, and shows up with the audacity to believe that justice, joy, and legacy can coexist.
This space is where it all comes together: the art, the impact, the work, and the flavor. Welcome to my world.
FUN FACTS
Award-Winning Visionary
I’ve been recognized for my work in entrepreneurship, DEI, and social impact—proof that purpose and creativity can power real change.
Events Curator & Experience Architect
I specialize in curating unforgettable experiences that blend culture, community, and intention—from panels to pop-ups.
Surprise! I Play the Trombone
Yes, you read that right. When I’m not building brands or hosting events, I can slide through a brass solo like it’s nobody’s business.
Equity Is My Ingredient
Whether it’s through food, storytelling, or public speaking—I infuse everything I do with culture, flavor, and a relentless commitment to equity.
Tell me a fun fact about you! Can't wait to chat with and learn about you.