Welcome

Hi, I’m Floritza

I’m an Afro-Latina entrepreneur, food justice advocate, recipe developer, culinary wellness specialist and founder of Floritza’s Flavor—born and raised in the Bronx, rooted in Dominican heritage, and driven by purpose. I believe that building a meaningful life is like crafting the perfect recipe: every challenge, every season, and every story adds depth to the flavor.

My flavor? A bold blend of culture, creativity, equity, and faith. From launching a mission-driven spice brand to providing private culinary and wellness nutrition services for discerning clients, curating immersive experiences, and developing recipes that honor heritage and health, I've built a platform rooted in representation and impact.

I bring over a decade of experience as a corporate diversity and inclusion practitioner, events architect, and experience curator—helping organizations create spaces where belonging isn't just a value, it's a lived experience. Whether I'm leading workshops, consulting on inclusive programming, facilitating executive dialogues, or designing transformative corporate experiences, I bridge community wisdom with corporate insight.

Now more than ever, I'm here to share all the layers—a blend of culinary artistry, wellness strategy, cultural advocacy, and transformative experiences. Because when you bring it all together, it's Simply Floritza.